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Trade Sales and Service
Email Newsletter 05/03/2013

In This Issue

The sun is finally shining again!

This has inspired me to create jewelry that is bright and yellow like the sun. Let's not forget how we can find inspiration everywhere. Color not only brightens up an outfit, but it can influence our mood as well!  Just take a look at this gorgeous piece made with golden metallic seed beads from our book Metallic Seed Bead Splendor.

In this newsletter you will find:

  • New books from 2 great authors

  • Free breakfast seminar

  • 8 books for 60% off

  • Meet these authors at the Bead&Button Show

  • Visit your local bead shop

  • Our author, Cathy Jakicic

  • Idea of the month

  • What's your inventory worth?

 

New Book Releases!

A delicate blend of beads and wire

Thirteen coordinated sets offer nearly 40 designs that feature a delicate, sophisticated look unlike anything you've seen before!

By Teresa Meister

64797 ~ $21.95

Click here to preview and order the book

150+ tips that make beading easier

Cathy Jakicic, editor of Bead Style magazine, shares must-have beading tips, money-saving tricks, and technique shortcuts, plus all-new jewelry designs.

By Cathy Jakicic

67026 ~ $19.95

Click here to preview and order the book

 

You're Invited!

Be our guest at the 3rd Annual Bead&Button Show Retailer Breakfast Seminar!

Presented by Kalmbach Books and sponsored by the Craft & Hobby Association, you will learn tips from Independent Beading Stores and Industry Professionals while networking, enjoying breakfast, and gaining skills to improve your business.

Topic Include:

  • Marketing

  • Merchandising

  • Operations

  • Classes & Events

  • Visit Your Local Bead Shop Month Promotion

  • CHA Beading Section and Reception Event

Location: Hyatt Regency Milwaukee, Regency Ballroom

Date & Time: Friday June 7, 2013, 7am-9am

RSVP: E-mail jzimdars@kalmbach.com or call 1-800-558-1544, ext. 480

*Must RSVP by 5/20/13 to secure your spot.

*This seminar is free and open to any Bead Shop Retailers who have a brick and mortar location.

Hope to see you there!

 

Save 60% Today!

Last chance for DEEP DISCOUNTS on these beading books!

Order now at 1-800-558-1544 or email us at tss@kalmbach.com

Offer expires 5/31/13. Offer is non-returnable, to retail stores only while supplies last.

 

Meet Your Favorite Authors

Designers, demos, discounts, and more!

At this year's Bead&Button Show in the Kalmbach Booth (#401) you can meet your favorite authors, get your books signed, watch technique demos, admire finished jewelry, and more!

 

Friday June 7th:

  • 11am -- Sue Ripsch, Classic Chain Mail Jewelry with a Twist

  • 1pm -- Teresa Meister, Creative Seed Bead Connections

  • 2pm -- Kay Rashka, Bead Meets Metal

  • 3pm -- Kimberly Berlin, Build Your Own Wire Pendants

  • 5pm -- Nikia Angel, Easy Crystal Stitching Sophisticated Jewelry

 

Saturday June 8th:

  • 11am -- Naomi Fujimoto, Multistrand Jewelry

  • 1pm -- Cathy Jakicic, Jewelry Projects from a Beading Insider

  • 2pm -- Irina Miech, Irina's Metal Clay Collection for Beaders

 

Sunday June 9th:

  • 11am -- Melissa Cable, Metal Jewelry in Bloom

  • 1pm -- Anna Elizabeth Draeger, Crystal Play

 

*Each day at 12pm you can meet Swarovski CREATE YOUR STYLE Ambassadors who contributed to the book Crystal Jewelry Inspiration!

 

Visit Your Local Bead Shop!

Help make October Visit Your Local Bead Shop Month!

Kalmbach Jewelry-Making Magazines and Kalmbach Books have joined together to create this program aimed at supporting the growth of our independent beading retailers.

The month-long celebration will inspire your core customers and encourage newcomers to explore the world of beading and jewelry making. Engaging both groups helps grow the category and supports those who depend on its strength for long-term success.

For more information call 1-800-558-1544 or email tmeunier@kalmbach.com or sberes@kalmbach.com.

 

Get To Know Our Author

Cathy Jakicic

Cathy Jakicic is the editor of Bead Style magazine and has been creating jewelry for more than 15 years. She teaches beading classes at the annual Bead&Button show and frequently donates her beaded work to nonprofit organizations.

In this video, Cathy Jakicic shares her talents, tips, and advice from her new book Jewelry Projects from a Beading Insider.

 

Idea of the month

Celebrate Mother's Day in your store!

Offer children the opportunity to do something special for their moms:

  • Offer classes for children so they can make their mothers an easy jewelry piece

  • Supply white boxes or bags that kids can design if they purchase/make a gift for mom

  • Supply the bag decorating materials so they can have fun in your store

Mothers will love the event, plus you might find some new, young jewelry-makers out there!

 

Did you know ...

DVDs are a great asset to have in your store as some people are more visual learners! Check out our selection of DVDs.

 

Business News You Can Use

What's your inventory worth?

Unfortunately, there's no mathematical constant to ascertain the value of a store's inventory. Its value, or "worth," is dependent upon the situation.

Click here to learn more

Brought to you by Model Retailer magazine

Our Jewelry Magazines

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

Ph: 800-558-1544 Fax: 262-798-6592

Visit our Web site at
www.retailers.kalmbach.com

to learn more

Terri Meunier
tmeunier@kalmbach.com
Ext. 513

Sandy Beres
sberes@kalmbach.com
Ext. 665

Lucy Poellinger
lpoellinger@kalmbach.com
Ext. 595

Dawn Pinkowski
dpinkowski@kalmbach.com
Ext. 385

Kalmbach Publishing Co.