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Trade Sales and Service
Email Newsletter 06/07/2013

In This Issue

Summer is finally here this month!

One of the great things about summer is that it is reliable. You always know that at some point it's going to be sunny, warm, fun, and fast. And it has proven to us time and again how wonderful it is.

This month we also have 2 new books arriving. These books remind me of summer, because they are also reliable and the projects have proven themselves. Irina's Metal Clay Collection and Easy Beading Vol. 9 are both collections of popular, successful projects according to our customers. So don't miss these summer hits!

In this newsletter you will find:

  • 2 new collections

  • The Bead&Button Show is here

  • Visit your local bead shop

  • Book signing events

  • Our author, Martine Callaghan

  • CHA news release

  • Idea of the month

  • The ABCs of eBay

 

New Book Releases!

The ultimate metal clay collection

Jewelry makers will recreate Irina Miech's signature style in this must-have collection of her favorite metal clay projects!

By Irina Miech

67842 ~ $19.95

Click here to preview and order the book

80 easy projects to make, wear, and love!

A wide range of techniques, from stringing and wirework to chain mail and simple bead stitching, make this the best value for your beading dollar!

67835 ~ $29.95

Click here to preview and order the book

This weekend!

Join the fun in booth 401!

At this year's Bead&Button Show, in the Kalmbach Booth you can meet your favorite authors, get your books signed, watch technique demos, admire finished jewelry, and more!
You aren't too late! Come to the show this weekend and you will have a great time!

 

Visit Your Local Bead Shop!

Help make October Visit Your Local Bead Shop Month!

Kalmbach Jewelry-Making Magazines and Kalmbach Books have joined together to create this program aimed at supporting the growth of our independent beading retailers.

The month-long celebration will inspire your core customers and encourage newcomers to explore the world of beading and jewelry making. Engaging both groups helps grow the category and supports those who depend on its strength for long-term success.

For more information call 1-800-558-1544 or email tmeunier@kalmbach.com or sberes@kalmbach.com.

 

Book Signing Events

Sue Ripsch recently had a very successful book signing at Simply Beadiful in Springfield, MA for her book Classic Chain Mail Jewelry with a Twist.

At Midwest Beads in Brookfield, WI, Anna Elizabeth Draeger signs her book Crystal Play for a very excited customer.

 

Author Kay Rashka and owner of Eclectica in Brookfield, WI, Irina Miech, had a successful book signing for Bead Meets Metal and a great turnout for Kay's class.

 

Get To Know Our Author

Martine Callaghan

Martine Callaghan launched a full-time career in creating and selling unique, handcrafted jewelry to individuals and boutiques in 2005. She creates commissioned pieces, educational tutorials, and has a line of custom-made bridal jewelry. In 2009, she was named the "Jewellery Maker of the Year in Wirework" by the UK magazine Beads & Beyond.

In this video, Martine Callaghan describes her love for wirework and how she shows it in her book The Absolute Beginners Guide: Making Wire Jewelry.

 

Craft & Hobby Assoc.

CHA Bead Section Steering Committee Election

CHA members involved in the design, manufacture, distribution and retail sales of bead products recently voted to form a Steering Committee for a new Bead Section.  They will initially focus their attention on matters involving education, industry communication and collaboration among the various players in the Section.  We would like to thank everyone for their willingness to volunteer their time and expertise.  

 

Members elected to lead the committee are:

Director- Scott Remmers, Brea Bead Works (Brea, CA)

Co-Director of Membership- Allen White, Cindale Beads (Smithfield,NC)

Co-Director of Membership- Suzann Sladcik Wilson, Beadphoria (Niles, IL)

Co-Director of Education- Susan Lenart Kazmer, ICE ResinĀ® by Susan Lenart KazmerT (Vermillion, OH)

Co-Director of Education- Andrea Garr, Bead + Fiber (Boston, MA)

Co-Director Vendor Relations- Glynna White, Beadoholique  (Spring, TX)

Co-Director of Marketing & Communications- Fran Marsh, Frani's Beads (Pueblo, CA)

Co-Director of Marketing & Communications- Linda Franzblau, Kalmbach Publishing (Waukesha, WI)

Secretary- Julianna Hudgins, Positively MeT by Julianna Hudgins (Sewell, NJ)

If you are interested in getting involved with the Bead Section Steering Committee, contact:
Jennifer Snider, Operations Manager at jsnider@craftandhobby.org or (201) 835-1213
Sue Turchick, VP of Membership -- sturchick@craftandhobby.org or (952) 239- 2202

Idea of the month

Spring is the kickoff to wedding season!

All brides need sparkly jewelry for their wedding, and here are some ideas to get them in your store:

  • Offer classes for brides so they can make their own jewelry or make jewelry for their bridesmaids

  • Create a bridal corner so it's easy for brides to come to your store and find what they need

  • Work with local bridal shops to get some of your jewelry in their store. This will get your name out there and drive traffic to your store!

As a soon-to-be-bride I'm very excited to make my own jewelry, and there are many more brides out there who feel the same way!

 

Did you know ...

Jewelry Projects from a Beading Insider by Cathy Jakicic has its own Pinterest board.

Click here for beading "pinsperation."

 

Business News You Can Use

The ABCs of eBay

By using an online auction site such as eBay, you can reach new customers and boost your store's bottom line.

Click here to read more

Brought to you by Model Retailer magazine

Our Jewelry Magazines

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

Ph: 800-558-1544 Fax: 262-798-6592

Visit our Web site at
www.retailers.kalmbach.com

to learn more

Terri Meunier
tmeunier@kalmbach.com
Ext. 513

Sandy Beres
sberes@kalmbach.com
Ext. 665

Lucy Poellinger
lpoellinger@kalmbach.com
Ext. 595

Dawn Pinkowski
dpinkowski@kalmbach.com
Ext. 385

Kalmbach Publishing Co.