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Trade Sales and Service
Email Newsletter 04/07/2014

In This Issue

With warmer weather comes beautiful flowers!

Peyote stitch unites petal beads in perfect beaded flowers.

This project is from Anna Elizabeth Draeger's new book Creative Designs Using Shaped Beads.

In this newsletter you will find:

  • New chain mail and stitching books

  • A discount + a free project

  • RSVP to our annual retailer breakfast

  • Belle Armoire Jewelry

  • Book signing success

  • Clearance sale secrets

Expert tips, gorgeous projects

Combining hot new bead shapes with creative stitching is a winning formula!

Building on the success of her first shaped-beads book, acclaimed designer Anna Elizabeth Draeger is back with 25 all-new projects. SuperDuos, twins, spikes, and more -- Anna shows beaders how to pair these new shapes with their favorite beads in unusual ways to create lovely, wearable jewelry.

67028 ~ $21.99
By Anna Elizabeth Draeger
Click here to preview and order the book

22 projects from chain mail experts!

Chain mail jump rings are widely available in more sizes and materials than ever before, exploding the popularity of this jewelry-making technique! Now, in one single volume, jewelry makers can create 22 of the best projects from six leading chain mail designers. Designers include John Fetvedt, Diane Miller, Anne Mitchell, Laura Poplin, Sue Ripsch, and Vanessa Walilko.

67845 ~ $19.99
Click here to preview and order the book

Newsletter Offer!

Don't miss this opportunity for a discounted book and a FREE classroom project!

As a newsletter subscriber, for the month of April you get the benefit of purchasing Crystal Brilliance at a discounted price!

PLUS, you will receive this sparkly crystal bracelet project for FREE to teach as a class!

Contact your sales rep today to get this amazing offer!

You're invited!

Please join us for our annual Bead&Button Show Retailer Breakfast!

Come to this FREE seminar during the 2014 Bead&Button Show and learn how top beading stores across the country continue their success, while networking and gaining skills to improve your business.

Topics include:

  • Merchandising

  • Teaching Classes

  • Selling Books and Magazines

  • Choosing Inventory

  • Creating Repeat Customers

  • Training and Retaining Staff

Location: Hyatt Regency Milwaukee, Regency Ballroom

Date & Time: Friday, June 6, 2014, 7am-9am
(During the Bead&Button Show)

RSVP: Call 1-800-558-1544, ext. 480 or e-mail jzimdars@kalmbach.com. Also, include a question you have on any of the above topics.

*Must RSVP by 5/23/14 to secure your spot. Free breakfast is included.

*This seminar is only open to 2 people per Beading Store (not website only retailers).

Hope to see you there!

Beautiful magazine

Be inspired with these artfully made jewelry projects!

Each issue of Belle Armoire Jewelry features inspiring pieces and an abundance of projects with how-to instructions. Different mediums such as beads, wire, polymer clay, fabrics, and more are used in each unique and creative design. Projects range from chain link bracelets to beaded eyeglass holders and polymer clay necklaces to a variety of earrings. New techniques will give readers the tools to create the most beautiful jewelry.

Issues Per Year: 4

US Price: $14.99

Book Signings

Book signing events are such a great way to get your customers excited, to get new people in your store, to have an author teach a class, to offer specials, to sell books and other materials, and so much more!


Lori from Wild Beads in Texas shared with us her thoughts:

"Just got my email about Kaska being at our place on the 22nd and 23rd. This is also great advertising for our store for Bead Fest time!!  Thank you!!!! Believe it or not, we've had to add a third class due to so much demand!  And, that third class is already half full and was only put on the schedule two days ago. This is going to be great - thanks so much for all your help."


When hosting a book signing in your store, you are not on your own. We help by giving you flyers, sharing ideas with you, and sending an email to our own email list. Plus the book author is willing to teach classes in your store, show pieces from the book, demonstrate techniques, and work with you for anything you need.

Click here to see some of our upcoming special events

Did you know ...

If you ever want to find out more information about a book or author, you can watch a video where you learn about the author's inspirations and thoughts, as well as seeing many projects and spreads from the book. Click here to see all of them »

Business News You Can Use

Clearance sale secrets

Don't cling to unwanted merchandise; use these 4 tips to ditch those dud items and make room for profitable products.

Find the 4 tips here »

Brought to you by Model Retailer magazine

Our Jewelry Magazines

New staff member

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

We would also like to introduce our newest sales representative, Nanette Fox. We welcome her to Kalmbach Publishing and we hope that you all will do the same!

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Nanette Fox


Ext. 595

Terri Meunier


Ext. 513

Dawn Dauffenbach


Ext. 385


Kalmbach Publishing Co.