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Trade Sales and Service
Email Newsletter 11/03/2014

In This Issue


In this newsletter you will find:

  • 4 new jewelry books

  • Two great offers to prepare your store

  • Meet the author, Linda Landy

  • Get a free crystal pendant project

  • Rewards Program Projects

  • Shop Success Story

  • Marketing: Stick to the plan

New Books!

Popular metal artists reveal their secrets in Copper Jewelry Collection! The projects represent a wide range of techniques and a variety of gorgeous looks, so every metalworker will find something to love.

67024 ~ $19.99

Preview and order this book

Just a flip or a twist reveals a whole new look to sparkling bracelets, necklaces, and pendants in Diane Whiting’s Convertible Crystal Jewelry.

67030 ~ $21.99

Preview and order this book

Beautiful Designs with SuperDuos and Twin Beads adapts jewelry makers’ favorite bead stitches (peyote, netting, right-angle weave, and herringbone) to use with the hottest new two-hole round beads.

67029 ~ $22.99

Preview and order this book

Unite chain mail and wire techniques into jewelry with an entirely new look! Chain Mail & Wire Reimagined presents 18 elegant projects so unique, jewelry makers won’t find them anywhere else!

67022 ~ $21.99

Preview and order this book

Pick an Offer – Or Both!

Shop Small Day is November 29!

To help you attract more customers to your store on Shop Small Day, we’re offering a great deal. Purchase 12 in-stock books and get 4 pre-selected jewelry books for $5.That’s a $120 retail value for just $5! This offer is good for one more week, now through November 10.

Kalmbach’s Holiday Gift to You!

Get 12 of our top-selling pre-selected books for an extra 12% off! This includes books on stitching, kumihimo, wirework, chain mail, and more. This offer is good from November 19 through December 12.

Call your sales rep today to get your offer, 800-558-1544!

Get To Know Our Author

Linda Landy

A freelance writer with more than 30 years of experience, Linda Landy has been teaching bead embroidery for over 10 years and has developed a strong passion.

In this video, Linda Landy talks about how she presents wonderful projects that are very doable with exciting techniques in Textured Bead Embroidery.

Newsletter Exclusive!

FREE in-store project with book purchase!

As a newsletter subscriber, for the months of November & December you get the benefit of purchasing Easy Crystal Stitching, Sophisticated Jewelry at a discounted price!


PLUS, you will receive the instructions for this crystal pendant project for FREE to teach as a class!


Contact your sales rep today to get this amazing offer! (800-558-1544)

Rewards Program Customers

Within the last couple of months you had been given the opportunity to receive 2 free projects for the following books in the following categories:

  • StitchingBeautiful Designs with SuperDuos and Twin Beads

  • Chain Mail –Chain Mail & Wire Reimagined


If you are in either of these categories and would like to receive the projects for the book in your category, please contact jlrinehart@kalmbach.com today and we will make sure you get those right away so you can teach them as a class!

Bead Shop Success

Helping bead stores succeed is our passion!  We especially love to hear success stories from our bead shop owners, and here is just one that we decided to share.

“As a bead store owner I can't tell you enough how much I appreciate doing business with people who work to help me succeed. Not only do you offer the ‘Visit Your Local Bead Shop Promotion’ but I was recently contacted by Terri about having Lisa Barth debut her book ‘Timeless Wire Weave’ at my store A Bead Garden. I want to say THANK YOU for giving me the opportunity to meet Lisa, who is lovely and so very very talented.  With Lisa's consent we have decided to conduct a series of classes under the title WIRE WEAVE UNIVERSITY. And Kalmbach has agreed to do an email blast to Georgia subscribers each time we hold a class.

Again, THANK YOU for all you do to support local bead shops, from the special programs to connecting us with published Teachers, to being so pleasant to work with whenever I've called. Kalmbach is a pleasure to work with and I appreciate our association”

-Rosalyn H., A Bead Garden, Clarkesville, Ga

Helping bead stores succeed is our passion!  We especially love to hear success stories from our bead shop owners, and here is just one that we decided to share.

Did you know ...

On our website we have a section called “Retailer Resources” that shares a lot of valuable information with you! Some information included:

  • Material lists – here you can get projects to teach from upcoming magazines; you can also get a list of materials to the projects in the magazines so you can stock your store appropriately.

  • Events – take a look at scheduled book events; you can meet your favorite author or even consider hosting your own book signing event.

  • Shipping Schedules – wondering when you can expect the next magazines in your store? Keep an eye on the shipping schedules and you’ll know when they are coming.

Business News You Can Use

Marketing: Stick to the plan

Learn how your hobby shop can create, organize and implement a successful marketing plan with measurable results.

Read more about creating a marketing plan »

Brought to you by Model Retailer magazine

Our Jewelry Magazines

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Nanette Fox


Ext. 595

Terri Meunier


Ext. 513

Kristen Beach


Ext. 385


Kalmbach Publishing Co.