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Trade Sales and Service
Email Newsletter 01/05/2015

In This Issue

Check out these great books arriving this spring! Make sure you pre-order these exciting, new books for your store today.

In this newsletter you will find:

  • 2 new jewelry books

  • Meet the author, Raquel Cruz

  • New books announced with special offer

  • Free seed bead bracelet project

  • Rewards Program Projects

  • CHA Show special

  • New year looks brighter

New Books!

With just a few alterations, a snip, a turn, a twist, Ashley Bunting transforms common stringing materials into bright, beautiful jewelry. All 25 projects are as fun to wear as they are to make, and many come together in just a few hours.

67037 ~ $19.99

Preview and order this book

In Stitching with Two-Hole Shaped Beads, Virginia Jensen offers 30+ gorgeous bracelets, earrings, and collars made with herringbone, peyote, step stitch, right-angle weave, and more, including Virginia’s own “cluster stitch,” a brand-new stitch!

67855 ~ $22.99

Preview and order this book

Get To Know Our Author

Raquel Cruz

Raquel Cruz was first exposed to macramé in a middle school art class and rediscovered her love for it several years ago. Since then, she has been publishing her tutorials via two websites, etsy.com and jewelrylessons.com, receiving very positive feedback from jewelry makers on both sites.

In this video, Raquel Cruz talks about how she teaches jewelry makers to create lots of different looks with just a few basic knots in Micro Macramé Basics & Beyond.

New Books Catalog

Our catalog of new, upcoming books is coming your way! Keep your eyes open in the mail, you aren't going to want to miss these new jewelry making books on chain mail, classic stitching, beginner-friendly projects, and wirework!

Call your sales rep to order today:

*Plus you can take advantage of our catalog special offer –
Order a minimum of 18 books, and receive an additional 10% off in-stock items!*

Newsletter Exclusive!

FREE in-store project with book purchase!

As a newsletter subscriber, for the months of January & February you get the benefit of purchasing Metallic Seed Bead Splendor at a discounted price!


PLUS, you will receive the instructions for this seed bead bracelet project for FREE to teach as a class!


Contact your sales rep today to get this amazing offer! (800-558-1544)

Rewards Program Customers

Within the last couple of months you had been given the opportunity to receive 2 free projects for the following books in the following categories:

  • StitchingStitching with Two-Hole Shaped Beads

  • Chain Mail –Chain Mail + Color

  • Mixed Media –Fiber & Cord Jewelry


If you are in either of these categories and would like to receive the projects for the book in your category, please contact kbeach@kalmbach.com today and we will make sure you get those right away so you can teach them as a class!

CHA Show Special

Visit the Kalmbach booth at CHA and you can receive our show special!

Order 12 of our top-selling books (includes Kumihimo Basics & Beyond, Convertible Crystal Jewelry, Bead Crochet Basics, Fiber & Cord Jewelry, Micro Macramé Basics & Beyond, and The Absolute Beginners Guide Making Chain Mail Jewelry) in any combination, and you will receive this book rack for FREE!

*Plus, don’t forget that your regular discount applies!*

Visit Nanette Fox at our booth during CHA to get this great show special!

Did you know ...

On our website we have a section called “Material Lists” that shares a lot of valuable information with you! Go to this section to get the magazine materials lists, table of contents, and a featured project from the magazine to teach. All of this is available for Bead&Button, Bead Style, and Art Jewelry magazines 2-4 months before the issue is out at retail. This is a good opportunity to stock up on supplies that are mentioned in the magazines or to build kits to sell alongside the magazine.

Business News You Can Use

New year looks brighter

A gradually improving economy should boost consumer spending.

Read more about what you can expect in 2015 »

Brought to you by Model Retailer magazine

Our Jewelry Magazines

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!


Nanette Fox

Ext. 595


Terri Meunier

Ext. 513


Kristen Beach

Ext. 385

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Kalmbach Publishing Co.