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Trade Sales and Service
Email Newsletter 01/05/2015

In This Issue

Check out these great books arriving this spring! Make sure you pre-order these exciting, new books for your store today.

In this newsletter you will find:

  • 2 new modeling books

  • Our new books catalog and special offer

  • Model Railroad Planning 2015

  • Model Retailer preview

  • New year looks brighter

New Books!

Model Railroads Go to War by Bernard Kempinski is the only book that covers a large scope of model railroading wartime scenes. This guide provides detailed modeling information and historical insight, making it an ideal choice for both modelers and history buffs.

$19.99 - #12483

Click here to preview and order this book »

The Model Railroader’s Guide to Grain by Jeff Wilson is ideally suited for model railroaders who want to realistically model grain elevators and flour and feed mills. This is the only book on the market that covers the grain industry from the early days to the present.

$19.99 - #12481

Click here to preview and order this book »

New Books Catalog

Our catalog of new, upcoming books is coming your way! Keep your eyes open in the mail, you aren't going to want to miss these new model railroading books on DCC, layout design, freight cars, and wiring! We also have the newly updated Tourist Trains Guidebook!

Call your sales rep to order today:
1-800-558-1544

*Plus you can take advantage of our catalog special offer –
Order a minimum of 18 books, and receive an additional 10% off in-stock items!*

Special Issues

Model Railroad Planning 2015

No matter the size of your layout, Model Railroad Planning 2015 will put you on the right track. 14 all-new track plans for HO, On30, N, and O will help you find creative solutions for:

  • Building a railroad in a compact space.

  • Planning in 3-D using structure mock-ups.

  • Building a multi-deck railroad.

  • And much more!


Click here to read more and order now »

Now Available!

Coming up!

February 2015 Issue:

Selling—and entertaining

The days of simply selling merchandise are gone. Retailers now must offer creative ways to engage their customers. We look at successful events and in-store activities held by a variety of stores, both big and small.

 

Is your website pulling its load?

Use Web analytics and search engine optimization to drive more traffic to your site and increase sales. We show you how.

 

Smart ways to use your accountant

If you only see your accountant at tax time, you're missing out on great business advice. Here are seven ways to involve your accountant throughout the year.

 

Baby boomers and beyond

Excellent tips from a longtime hobby retailer on dealing with older customers.

 

Model Retailer Subscriber Benefits

If you're already a subscriber, look for these articles in your upcoming issue! If you're not yet a subscriber, subscriptions are FREE to qualified hobby stores.

Subscribe for FREE today!

Did You Know ...

We often find positive reviews written about our books. Here is a great review on one of our new, popular books Guide to Narrow Gauge Modeling.

Business News You Can Use

New year looks brighter

A gradually improving economy should boost consumer spending.

Read more about what you can expect in 2015 »

Brought to you by Model Retailer magazine

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

nfox@kalmbach.com

Nanette Fox

Ext. 595

tmeunier@kalmbach.com

Terri Meunier

Ext. 513

kbeach@kalmbach.com

Kristen Beach

Ext. 385

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Kalmbach Publishing Co.