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Trade Sales and Service
Email Newsletter 07/07/2014

In This Issue

Don't forget those who are new to the hobby!

Encourage beginner customers to buy a book from our Essentials series.

In this newsletter you will find:

  • Updated book on painting & weathering

  • A new Lionel special issue

  • Model Retailer preview

  • New catalog coming your way

  • Don't fear the small screen

New Edition!

Offer new projects for the latest products!

Modelers who want to paint, decal, or weather locomotives, rolling stock and structures will find plenty of in-depth, how-to techniques in this updated edition. Well-known author Jeff Wilson showcases new prototype photos, current manufacturers, and the latest products. New projects include making custom decals with an inkjet printer and a multi-color painting project for a locomotive, plus how-to information for chalks, acrylic paints, and oil colors.

12484 ~ $19.99

Click here to preview and order this book

Calling all Lionel fans

Signals that shine...figures that dash...logs that roll...trains that roar. In Lionel Trains: Accessories, readers will rediscover the way these fascinating and innovative models fire the imagination with movement, color and flash!

Inside this special issue, readers will find:

  • A colorful and comprehensive look at 100 years of Lionel's amazing accessories.

  • Dozens of new full-color photographs, plus vintage catalog art.

  • New articles and essays that showcase this glorious side of Lionel's history.

  • And so much more!

US Price $9.99 | Arrives August

Click here to order this special issue

Coming up!

August 2014 Issue:

Part-time workers

Tips for hiring and keeping the best-qualified applicants for your store.


'Fast-track' tax audits
The IRS aims to settle small-business audits quickly: What you need to know.


ACD Games Day
Coverage of the game industry retailer trade show in Madison, Wis.



  • Kalmbach Roundup: News and notes

  • 'Ask the Experts' with Kizer & Bender

Check your mailbox

The 2014 Hobby Catalog Supplement is Coming Your Way!

Keep your eyes open for a bright green envelope in your mailbox. This contains your catalog supplement announcing our new hobby books. You aren't going to want to miss these new model railroading books on narrow gauge modeling, war-inspired layouts, and the grain industry. Plus the new pocket price guide editions, and railroad stories from 75 years of Trains magazine.

Did You Know ...

We also offer binders for our magazines. Click here to see what we offer for you to sell to your customers.

Business News You Can Use

Don't fear the small screen

Yes, 'showrooming' happens -- but brick-and-mortar stores have strengths the others can't match.

Click here to read tips for keeping shoppers loyal »

Brought to you by Model Retailer magazine

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Nanette Fox


Ext. 595

Terri Meunier


Ext. 513

Kristen Beach


Ext. 385


Kalmbach Publishing Co.