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Trade Sales and Service
Email Newsletter 09/01/2014

In This Issue

Do your customers ever express interest in chain mail?

If yes, check out our book selection... we have a good variety of books on chain mail!

In this newsletter you will find:

  • 4 new jewelry books

  • Wirework Fall 2014 issue

  • Visit Your Local Bead Shop month

  • Free ornament cover project

  • Rewards program projects

  • Visit Your Local Bead Shop contests

  • A $29.95 book for only $5.00

  • Information on business records

New Books!

In Bead Crochet Basics, Candice Sexton takes the guesswork out of the trickiest part of bead crochet: starting the tube. Beaders can see the setup in action on the quick-start DVD, then progress through the 10 techniques and 22 projects with the skills to succeed!

64469 ~ $21.99

Preview and order this book 

In 12 creative embroidery projects, Linda Landy offers one-of-a-kind earrings, pendants, pins, bracelets, and neckpieces, all presented in an easy-to-follow "call-out" style. BONUS: The included CD features 6 printable patterns, each drawn to scale and including materials lists.

67021 ~ $24.99

Preview and order this book

Clear instructions and plenty of tips help beaders transform cord and beads into lovely jewelry with micro macramé, an emerging technique that uses tiny knots and much finer cords. Raquel Cruz features 18 colorful projects that first-time jewelry makers and experienced beaders will love!

67023 ~ $21.99

Preview and order this book

Lisa Barth invites jewelry makers to further their skills! These technique lessons and 13 exquisite projects teach bead stitchers and wireworkers to combine wire with cabochons, seed beads, crystals, and other components to make gorgeous, eye-catching jewelry.

67844 ~ $19.99

Preview and order this book

All New Wirework

Shape, Wrap, and Weave Your Way to Beautiful Jewelry!

Wirework Fall 2014 is filled with 24 ALL-NEW PROJECTS that showcase up-to-the-minute wire techniques. Beaders, wireworkers, jewelry makers, and chain weavers of all skill levels will love these fun and wearable pieces!

*Available October*

Order Wirework today!

Visit Your Local Bead Shop!

Visit Your Local Bead Shop Month is Almost Here!

Is your calendar of events all set for October? If not, make sure you visit our site today so you are fully prepared! Here you'll find 6 free projects to download to teach in your store, your resource guide, a checklist, suggested calendar of events, and reproducible logos.

Click here to get prepared today!

Newsletter Only Limited Time Offer!

FREE in-store project with book purchase!

As a newsletter subscriber, for the months of September & October you get the benefit of purchasing Beaded Ornaments for the Holidays and Beyond at a discounted price!

PLUS, you will receive this ornament cover project for FREE to teach as a class!

Contact your sales rep today to get this amazing offer! (800-558-1544)

Rewards Program Customers

Last month you had been given the opportunity to receive 2 free projects for the following books in the following categories:

  • Metals - Copper Jewelry Collection

  • Stitching -Convertible Crystal Jewelry

If you are in any of these categories and would like to receive the projects for the book in your category, please contact jlrinehart@kalmbach.com today and we will make sure you get those right away so you can teach them as a class!


Contest Opportunities for Visit Your Local Bead Shop month!

  • In celebration of Visit Your Local Bead Shop month this October, Bead&Button magazine and CJS Sales are once again teaming up to offer a $5000 shopping spree (plus up to $500 to cover transportation) at CJS Sales in New York City to one lucky brick & mortar bead shop! All shops in the continental US are eligible to win and anyone can nominate a shop to receive this prize. For your chance to win, make sure to tell your customers to nominate your store at BeadAndButton.com/favoritebeadshop during the month of October 2014.

  • In celebration of Visit Your Local Bead Shop month this October, Bead Style magazine is hosting a design contest for all bead shop employees and customers! The designs must be original, previously unpublished, and made primarily with materials that were purchased at a local bead shop. Each entry must be attributed to a local shop in order to qualify for the contest. Simply visit beadstylemag.com/beadshopcontest during the month of October to learn more and to upload photos of your jewelry designs for voting.

CLICK HERE for more contest info and details.

Special Offer

Make Visit Your Local Bead Shop month a success with this special offer!

  • A $29.95 value for just $5.00 each, so you can include as a special with your event (10 book min).

  • Six approved projects to help you grab new customers with make n' takes, workshops, and in-store demos.

  • Projects are easily adaptable so you can use slow moving, low cost inventory for kits.

  • Focus is on beginner friendly techniques so you can easily budget your time and resources.

  • Available now so you can start planning for October's Visit Your Local Bead Shop.

*Order today by calling 800-558-1544*

Did you know ...

September 6th is "read a book day." So make sure you have a wide variety of jewelry-making books in your store for your customers to read!

Business News You Can Use

Business Records: What you should keep, and why

Here's a primer on good record keeping, with advice on what to hold onto, both for tax time and for good business management.

Read more here »

Brought to you by Model Retailer magazine

Our Jewelry Magazines

Meet the Staff

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

Phone: 800-558-1544

Fax: 262-798-6592

Website: www.Retailers.Kalmbach.com

Nanette Fox


Ext. 595

Terri Meunier


Ext. 513

Kristen Beach


Ext. 385


Kalmbach Publishing Co.