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Trade Sales and Service

June 01, 2012

In this Issue

Summer is finally here! Summer marks the time of year for having family gatherings, vacations, swimming, barbeques, and taking time for beading. Don't let the busy days of summer let people forget what they love doing most!

 

In this newsletter you will find:

  • 2 new books!
  • A new special issue on wirework
  • Visit us at the Bead&Button show
  • A new series
  • Special deals on books
  • Our featured store, Meant to Bead
  • Our featured author, Lesley Weiss
  • Investing by owning your building

New Book Releases!

Easy Beading, Volume 8

64810 ~ $29.95

Click here to preview and order the book

 

Simply Stylish Crystal Jewelry

64452 ~ $17.95

Click here to preview and order the book

 

 

New Special Issue

Wirework Fall 2012 teaches you:

. easy wire-wrapping techniques
. basic chain mail weaves
. how to weave, coil, and spiral wire
. tips on wire hardness, gauge, tools, and more

 

Current cover price:

U.S. price $7.95

Canadian price $8.95

 

Click here to read more and order

 

Join the fun in booth 401!

The Bead&Button Show is Here!

 

June 1 - June 10, 2012

The Bead&Button Show is located at the Frontier Airlines Center  in downtown Milwaukee, Wisconsin

 

Make sure you stop at Booth #401 to visit us and see all our new products in person!

New series!

Keep your customers coming back for more!

It's true that good things come in small packages!

Conveniently sized and packed with the best projects from Bead Style magazine, these books will keep loyal beaders returning again and again as they work through these fast, fashionable, and fun designs. Plus they get a great deal of 52 projects for under $10!

 

Make sure you have these titles in stock!

Generate Excitement in Your Store!

Save Today!

Do you like to sell books individually?

If you do, this deal is for you!

SAVE 60% off each individual book of Easy Beading Volumes 1-4 and Chic&Easy Volumes 1-3

 

Do you like to sell books in bundles?

If you do, this deal is for you!

SAVE 65% off the total package when you bundle either Easy Beading Volumes 1-4 or Chic&Easy Volumes 1-3

 

No matter what you prefer, act now because quantities are limited!

Excellence Award

For this month's excellence award, we were looking for a retail store that does a great job promoting their in-store classes.

 

Meant to Bead from Sun Prairie, WI promotes their classes in many different ways. I want to point out 3 ways that they have impressed me with their classes:

  1. The class presentation in the e-newsletter is very informative. Each class is announced with the title, the date (which is always that same week), the time, the cost, and a beautiful picture of the finished product. Easy and simple can definitely be better in these circumstances!
  2. Meant to Bead is a part of our Rewards Program and uses its benefits to help their store. They request the free projects available to them and use them to teach as a class. They also pair the book with the classes and each student can receive $7.50 off the price of the book. What a deal!
  3. Some classes are taught by known authors and artists. Bringing in a celebrity always seems to get people excited!

Congratulations Meant to Bead on doing a great job of promoting your in-store classes! We hope that your story inspires others to try some of these great class ideas.

 

Get to know our author

Lesley Weiss is the author of The Absolute Beginners Guide: Stitching Beaded Jewelry and a former associate editor for Bead&Button magazine. She has been beading since 2003, and loves how stitching with beads engages her analytical, puzzle-solving skills and indulges her creative side at the same time.

 

In this video, Lesley Weiss helps bead stitchers get started with success.

 

Did you know ...

 

 

The Bead&Button Show starts today!

 

BUSINESS NEWS You Can Use

Investing by owning your building

Learn how one store benefitted from owning their building.

Click here to read more

 

Brought to you by: Model Retailer Magazine

Model Retailer

Our jewelry magazines

Meet the Staff!

Your representative appreciates your business and looks forward to hearing from you. Please feel free to e-mail her directly. You'll be surprised at how fast she will respond!

 

Terri Meunier

tmeunier@kalmbach.com

Ext. 513

 

Lucy Poellinger

lpoellinger@kalmbach.com

Ext. 595

 

Kim Wilkins

kwilkins@kalmbach.com

Ext. 399

 

Sandy Beres

sberes@kalmbach.com

Ext. 665

 

Dawn Pinkowski

dpinkowski@kalmbach.com

Ext. 385

 

Ph: 800-558-1544 Fax: 262-798-6592

Visit our Web site at

www.retailers.kalmbach.com

to learn more about

Kalmbach Publishing Co.

This message was sent to jgardebrecht@kalmbach.com

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Kalmbach Publishing Co. 21027 Crossroads Circle Waukesha, WI 53187

Copyright 2012 Kalmbach Publishing Co.